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# OpenAI names Mark Bambury to lead EMEA advertising business
- URL: https://www.medianexis.com/openai-names-mark-bambury-to-lead-emea-advertising-business/
- Published: 2026-09-15T23:17:44.000Z
- Updated: 2026-09-15T23:17:44.000Z
- Description: Mark Bambury, formerly senior brand partnerships director at Roblox and a Twitter/X veteran, becomes Head of OpenAI EMEA, Ads. He will build ChatGPT’s advertising team across Europe, the Middle East and Africa, reporting to global ads chief Dave Dugan.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, François Quairel, OpenAI names Mark Bambury to lead EMEA advertising business

**Why it matters.** The hire signals OpenAI is now courting European brands and agencies directly, weeks after ChatGPT Ads passed one billion dollars in annualized revenue and opened self-serve access across 31 European markets.

*Signal from* [*fr.themedialeader.com*](https://fr.themedialeader.com/?ref=medianexis.com) *·* [*François Quairel*](https://www.medianexis.com/tag/by-fran-ois-quairel/) *·* [*read the original*](https://fr.themedialeader.com/openai-structure-son-pole-publicitaire-en-emea-autour-de-mark-bambury/?ref=medianexis.com)*.*