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# OpenAI says intent, not identity, will power ChatGPT ad targeting
- URL: https://www.medianexis.com/openai-says-intent-not-identity-will-power-chatgpt-ad-targeting/
- Published: 2026-10-08T23:00:04.000Z
- Updated: 2026-10-08T23:00:05.000Z
- Description: Digiday reports that OpenAI’s Samantha Jacobson told Advertising Week New York that ChatGPT ads target what users ask, not who they are, calling identity-based profiling something that “felt really creepy.”
- Author: The Signals Desk
- Tags: Ad-tech, AI, OpenAI monetizing AGI/ad plans satire

**Why it matters.** If intent-based targeting works without identity data, it undercuts the industry’s long-standing reliance on first-party profiles for ad relevance.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*read the original*](https://digiday.com/media-buying/openai-would-like-to-remind-marketers-that-its-ads-are-for-the-good-of-humanity/?ref=medianexis.com)*.*