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# OpenAI’s influencer blitz for ChatGPT tripled in two months
- URL: https://www.medianexis.com/openais-influencer-blitz-for-chatgpt-tripled-in-two-months/
- Published: 2026-09-23T23:58:07.000Z
- Updated: 2026-09-23T23:58:07.000Z
- Description: Business Insider’s Dan Whateley and Sydney Bradley report that OpenAI more than doubled sponsored Instagram posts promoting ChatGPT from 61 in June to 141 in August, per HypeAuditor data.
- Author: The Signals Desk
- Tags: Creators, AI, Dan Whateley, Sydney Bradley, OpenAI's influencer marketing strategy

**Why it matters.** Creators and agencies that build fluency in AI-brand campaigns now gain access to a fast-growing budget line as OpenAI staffs up with veteran platform partnerships talent to run it at scale.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Dan Whateley*](https://www.medianexis.com/tag/by-dan-whateley/)*,* [*Sydney Bradley*](https://www.medianexis.com/tag/by-sydney-bradley/) *·* [*read the original*](https://www.businessinsider.com/inside-open-ai-influencer-marketing-strategy-chatgpt-ads-sponsorships-instagram-2026-9?ref=medianexis.com)*.*