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# Opinion: AI is making imperial ads cheaper, not more native
- URL: https://www.medianexis.com/opinion-ai-is-making-imperial-ads-cheaper-not-more-native/
- Published: 2026-10-07T18:20:00.000Z
- Updated: 2026-10-07T18:20:00.000Z
- Description: TVREV’s Emanuele Landi argues advertising solved addressing but never language, shipping one imperial message into a thousand fragmented media “duchies.”
- Author: The Signals Desk
- Tags: Agencies, AI, Emanuele Landi, TVREV: Imperial Advertising feudal media custom ads

**Why it matters.** Brands that keep funneling AI-driven production savings into one-size-fits-all creative will keep losing to competitors and creators whose messages are native to each platform.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Emanuele Landi*](https://www.medianexis.com/tag/by-emanuele-landi/) *·* [*read the original*](https://www.tvrev.com/news/imperial-advertising-in-a-feudal-media-world?ref=medianexis.com)*.*