> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Opt-ed In is Not Enough: Florida sues Netflix over data harvesting behind ad business
- URL: https://www.medianexis.com/opt-ed-in-is-not-enough-florida-sues-netflix-over-data-harvesting-behind-ad-business/
- Published: 2026-09-11T16:31:12.000Z
- Updated: 2026-09-11T16:31:12.000Z
- Description: Watch this space, because the ramifications could be huge for measurement and targeting: Florida’s attorney general sued Netflix, alleging it collected roughly 550 billion daily user events since 2016 while marketing itself as privacy-friendly, then monetized that data trove when it launched
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Winston Cho, Florida sues Netflix over privacy bait-and-switch

**Why it matters.** If Florida prevails, streamers that built ad businesses on pre-existing engagement data face the same bait-and-switch claim regardless of prior no-ads marketing.

*Signal from* [*hollywoodreporter.com*](https://hollywoodreporter.com/?ref=medianexis.com) *·* [*Winston Cho*](https://www.medianexis.com/tag/by-winston-cho/) *·* [*read the original*](https://www.hollywoodreporter.com/business/business-news/netflix-florida-privacy-advertising-1236695833/?ref=medianexis.com)*.*