> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Out-of-home ad growth is reshaping retail media strategy
- URL: https://www.medianexis.com/out-of-home-ad-growth-is-reshaping-retail-media-strategy/
- Published: 2026-11-08T15:32:36.000Z
- Updated: 2026-11-08T15:32:36.000Z
- Description: eMarketer’s Christopher Wood reports that out-of-home advertising keeps expanding as retailers and brands look beyond digital channels to reach shoppers, with retail media networks increasingly extending into physical, in-store and outdoor placements.
- Author: Medianexis Signals Desk
- Tags: Retail-media, Christopher Wood, eMarketer: out-of-home growth for retailers

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Christopher Wood*](https://www.medianexis.com/tag/by-christopher-wood/) *·* [*read the original*](https://www.emarketer.com/content/what-growth-of-out-of-home-means-retailers-shoppers?ref=medianexis.com)*.*