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# Paid media marketers still put audiences ahead of AI
- URL: https://www.medianexis.com/paid-media-marketers-still-put-audiences-ahead-of-ai/
- Published: 2026-09-29T12:19:17.000Z
- Updated: 2026-09-29T12:19:18.000Z
- Description: eMarketer’s Peter Clark reports that paid media marketers continue to prioritize audience targeting over AI-driven tools when planning campaigns.
- Author: The Signals Desk
- Tags: Ad-tech, Peter Clark, Emarketer: paid media marketers prioritize audiences over AI

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/paid-media-marketers-still-put-audiences-ahead-of-ai?ref=medianexis.com)*.*