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# Parade founder’s creator agency Devotion hires UTA’s Ed Victori as COO
- URL: https://www.medianexis.com/parade-founders-creator-agency-devotion-hires-utas-ed-victori-as-coo/
- Published: 2026-10-18T17:48:55.000Z
- Updated: 2026-10-18T17:48:55.000Z
- Description: Adweek’s Mark Stenberg reports that Cami Tellez’s creator marketing startup Devotion named Ed Victori, formerly of United Talent Agency and JUV Consulting, as its first chief operating officer after a year of rapid growth.
- Author: The Signals Desk
- Tags: Creators, Mark Stenberg, Devotion agency hires UTA exec as COO

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Mark Stenberg*](https://www.medianexis.com/tag/by-mark-stenberg/) *·* [*read the original*](https://www.adweek.com/media/parade-cami-tellez-devotion-ed-victori-creators-agency/?ref=medianexis.com)*.*