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# Paramount Australia bundles World Cup ads with new attention-measurement push
- URL: https://www.medianexis.com/paramount-australia-bundles-world-cup-ads-with-new-attention-measurement-push/
- Published: 2026-10-28T19:37:08.000Z
- Updated: 2026-10-28T19:37:08.000Z
- Description: Variety Australia’s Natasha Lee reports Paramount Australia unveiled its 2027 upfront slate, led by the FIFA Women’s World Cup, Australian Ninja Warrior and a Melanie Lynskey drama on Erin Patterson.
- Author: The Signals Desk
- Tags: Streaming, Neil Griffiths, Paramount Australia upfronts 2027 slate

*Signal from* [*au.variety.com*](https://au.variety.com/?ref=medianexis.com) *·* [*Neil Griffiths*](https://www.medianexis.com/tag/by-neil-griffiths/) *·* [*read the original*](https://au.variety.com/2026/tv/news/paramount-upfronts-2027-42037/?ref=medianexis.com)*.*