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# Paramount+ plans a free ad-supported tier post-WBD merger
- URL: https://www.medianexis.com/paramount-plans-a-free-ad-supported-tier-post-wbd-merger/
- Published: 2026-09-27T21:01:57.000Z
- Updated: 2026-10-09T00:06:41.000Z
- Description: Simon Owens reports that Business Insider found Paramount streaming leadership telling employees this summer that Paramount+ will add a free tier, micro dramas, interactive ad formats, and a TikTok-style feed with comments and AI clipping.
- Author: The Signals Desk
- Tags: Streaming, Simon Owens, Paramount buys Warner Bros. Discovery and becomes Skydance

**Why it matters.** A free, ad-supported Paramount+ tier opens the door to viewers who won’t pay, expanding the advertising audience Paramount can sell against Netflix, YouTube and Tubi.

*Signal from* [*Simon Owens's Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://www.medianexis.com/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/the-combined-paramount-wbd-needs)*.*