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# Parks Associates: live TV still sways streaming bundle choice
- URL: https://www.medianexis.com/parks-associates-live-tv-still-sways-streaming-bundle-choice/
- Published: 2026-09-01T20:40:11.000Z
- Updated: 2026-09-01T20:40:11.000Z
- Description: Parks Associates research finds live TV access remains a significant factor for consumers when picking a streaming bundle, even as on-demand and ad-supported tiers proliferate across the market.
- Author: Fabric.Media Editorial
- Tags: Streaming, Tom Butts

*Signal from* [*tvtechnology.com*](https://tvtechnology.com/?ref=medianexis.com) *·* [*Tom Butts*](https://www.medianexis.com/tag/by-tom-butts/) *·* [*read the original*](https://www.tvtechnology.com/insights/analysis/parks-live-tv-still-important-factor-when-choosing-a-streaming-bundle?ref=medianexis.com)*.*