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# PepsiCo CEO praises Publicis switch, gives holdcos a Wall Street boost
- URL: https://www.medianexis.com/pepsico-ceo-praises-publicis-switch-gives-holdcos-a-wall-street-boost/
- Published: 2026-10-13T00:21:01.000Z
- Updated: 2026-10-13T00:21:01.000Z
- Description: Digiday’s Seb Joseph reports that PepsiCo CEO Ramon Laguarta told investors handing the company’s global media account to Publicis Groupe, worth an estimated $1.9 billion annually, gives PepsiCo “much more data, much more granularity.”
- Author: The Signals Desk
- Tags: Agencies, Seb Joseph, PepsiCo CEO comments on Publicis switch

**Why it matters.** Publicis gains leverage with investors when a Fortune 500 CEO, not just a CMO, publicly vouches for the holdco’s value on an earnings call.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Seb Joseph*](https://www.medianexis.com/tag/by-seb-joseph/) *·* [*read the original*](https://digiday.com/media-buying/an-important-capability-for-us-pepsico-ceo-on-publicis-switch/?ref=medianexis.com)*.*