> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Permutive, TransUnion team up to power sell-side ID curation
- URL: https://www.medianexis.com/permutive-transunion-team-up-to-power-sell-side-id-curation/
- Published: 2026-09-22T12:42:22.000Z
- Updated: 2026-09-22T12:42:22.000Z
- Description: Permutive integrated its publisher data platform with TransUnion’s identity graph, letting publishers match logged-in audiences against TransUnion’s data on 250 million consumers.
- Author: The Signals Desk
- Tags: Ad-tech, Anthony Vargas, Permutive, TransUnion team up to power sell-side ID curation

**Why it matters.** Publishers that curate deal IDs through the integration can sell previously unaddressable inventory at higher CPMs, since unsignaled bid requests net 41% less.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Anthony Vargas*](https://www.medianexis.com/tag/by-anthony-vargas/) *·* [*read the original*](https://www.adexchanger.com/technology/can-sell-side-curation-solve-the-cookieless-audience-problem-for-advertisers/?ref=medianexis.com)*.*