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# Perplexity builds out creator-marketing role with multi-million budget
- URL: https://www.medianexis.com/perplexity-builds-out-creator-marketing-role-with-multi-million-budget/
- Published: 2026-09-18T12:53:46.000Z
- Updated: 2026-09-18T12:53:46.000Z
- Description: Perplexity quietly filled a creator-marketing lead role paying $175,000 to $225,000, overseeing campaigns past 100 creators and reviewing “builds” made with Perplexity Computer for authenticity, per Digiday.
- Author: Fabric.Media Editorial
- Tags: Creators, Krystal Scanlon, Seb Joseph, Digiday: Perplexity bets on creators

**Why it matters.** Creators who can demonstrate credible product use, not just endorse it, gain leverage with AI platforms wary of the backlash OpenAI faced this summer.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Krystal Scanlon*](https://www.medianexis.com/tag/by-krystal-scanlon/)*,* [*Seb Joseph*](https://www.medianexis.com/tag/by-seb-joseph/) *·* [*read the original*](https://digiday.com/marketing/perplexity-is-betting-big-on-creators/?ref=medianexis.com)*.*