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# Pharma TV ad spending fell 14.5% YoY in October
- URL: https://www.medianexis.com/pharma-tv-ad-spending-fell-14-5-yoy-in-october/
- Published: 2026-11-08T15:33:17.000Z
- Updated: 2026-11-08T15:33:18.000Z
- Description: eMarketer’s Beth Snyder Bulik reports that prescription drug TV ad spending dropped 14.5% year-over-year in October, as the category saw a smaller seasonal lift than in prior years.
- Author: Medianexis Signals Desk
- Tags: Measurement, Beth Snyder Bulik, Pharma TV ad spending fell in October

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Beth Snyder Bulik*](https://www.medianexis.com/tag/by-beth-snyder-bulik/) *·* [*read the original*](https://www.emarketer.com/content/pharma-tv-ad-spending-drops-14-5--october-amid-smaller-seasonal-lift?ref=medianexis.com)*.*