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# Pharma TV spend holds flat as streaming’s share hits 42% in Q3
- URL: https://www.medianexis.com/pharma-tv-spend-holds-flat-as-streamings-share-hits-42-in-q3/
- Published: 2026-10-11T01:40:36.000Z
- Updated: 2026-10-11T01:40:36.000Z
- Description: eMarketer’s Beth Snyder Bulik reports that prescription drug TV ad spending stabilized at $1.99 billion in the third quarter, down from $2.52 billion in the first quarter, while streaming’s share rose to 42%, up from 32% in Q1, per iSpot.tv data.
- Author: The Signals Desk
- Tags: Streaming, Beth Snyder Bulik, Pharma TV drug spending flat in Q3

**Why it matters.** Streaming platforms gain leverage with pharma advertisers as linear’s share of a shrinking budget keeps eroding.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Beth Snyder Bulik*](https://www.medianexis.com/tag/by-beth-snyder-bulik/) *·* [*read the original*](https://www.emarketer.com/content/pharma-prescription-drug-tv-ad-spending-drops-q3--streaming-gains-bigger-role?ref=medianexis.com)*.*