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# Pillsbury’s “So Many Layers” ad dominates baking category TV spend
- URL: https://www.medianexis.com/pillsburys-so-many-layers-ad-dominates-baking-category-tv-spend/
- Published: 2026-11-13T18:00:08.000Z
- Updated: 2026-11-13T18:00:08.000Z
- Description: The Measure’s Eleanor Semeraro reports that iSpot SAGE data shows Pillsbury capturing 67.3% of cross-platform spend and 76.1% of impressions in the baking category since September 1, with its new ad scoring nearly 73% purchase intent.
- Author: Medianexis Signals Desk
- Tags: Measurement, Eleanor Semeraro, iSpot SAGE: Pillsbury ad case study

**Why it matters.** Advertisers in the category can use iSpot’s network-level indexing to shift broadcast dollars toward cable networks that reach women 35-49 more cheaply per impression.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-pillsburys-so-many-layers-delivers-on-product-appeal/?ref=medianexis.com)*.*