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# Pinterest launches Programmatic Deals to court enterprise media buyers
- URL: https://www.medianexis.com/pinterest-launches-programmatic-deals-to-court-enterprise-media-buyers/
- Published: 2026-10-27T14:26:33.000Z
- Updated: 2026-10-27T14:26:33.000Z
- Description: Marketing Dive’s Jessica Hammers reports that Pinterest launched Programmatic Deals today in North America, South America and Asia Pacific, using Magnite as primary supply-side partner.
- Author: The Signals Desk
- Tags: Ad-tech, Trishla Ostwal, Jessica Hammers, Pinterest opens inventory to programmatic buyers via Magnite

**Why it matters.** Buyers can now fold Pinterest inventory into existing DSP workflows rather than negotiating direct deals, giving the platform a path into broader media plans.

*Based on reporting by* [*adweek.com*](https://www.adweek.com/programmatic/pinterest-opens-its-inventory-to-programmatic-buyers-with-magnite-as-its-main-pipe/?ref=medianexis.com) *—* [*Trishla Ostwal*](https://www.medianexis.com/tag/by-trishla-ostwal/) *·* [*marketingdive.com*](https://www.marketingdive.com/news/pinterest-strengthens-bid-to-media-buyers-with-programmatic-solution/833913/?ref=medianexis.com) *—* [*Jessica Hammers*](https://www.medianexis.com/tag/by-jessica-hammers/)*.*