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# Political ad buyers find national NFL spots cheaper than local TV
- URL: https://www.medianexis.com/political-ad-buyers-find-national-nfl-spots-cheaper-than-local-tv/
- Published: 2026-10-22T16:08:22.000Z
- Updated: 2026-10-22T16:08:22.000Z
- Description: TVREV’s Tim Hanlon reports that Senate Republican-aligned PACs bought national ad time on FOX’s and ABC’s NFL and college football broadcasts to reach Texas voters, rather than purchasing pricier local spots in Dallas and Houston.
- Author: The Signals Desk
- Tags: Agencies, Tim Hanlon, TVREV: national buys beating local TV for political ads

**Why it matters.** Super PACs locked out of candidates’ favorable lowest-unit rates gain leverage by routing scarce political dollars to network national inventory instead of sold-out local affiliate airtime.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Tim Hanlon*](https://www.medianexis.com/tag/by-tim-hanlon/) *·* [*read the original*](https://www.tvrev.com/news/when-the-smartest-local-tv-buy-is-national?ref=medianexis.com)*.*