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# Political ad buyers still treat CTV like broadcast, op-ed warns
- URL: https://www.medianexis.com/political-ad-buyers-still-treat-ctv-like-broadcast-op-ed-warns/
- Published: 2026-10-21T13:21:43.000Z
- Updated: 2026-10-21T13:21:43.000Z
- Description: AdExchanger’s guest columnist Mark Jablonowski argues that campaigns spending part of $11 billion in midterm ad dollars on connected TV keep using broadcast-era targeting instead of precision tools.
- Author: The Signals Desk
- Tags: Streaming, AdExchanger Guest, AdExchanger: political campaigns' CTV broadcast habits cost billions

**Why it matters.** Campaigns that fail to apply voter-file targeting to CTV waste spend reaching irrelevant or already-decided viewers, squeezing results from a fixed election-cycle budget.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*AdExchanger Guest*](https://www.medianexis.com/tag/by-adexchanger-guest/) *·* [*read the original*](https://www.adexchanger.com/on-tv-and-video/political-campaigns-are-bringing-broadcast-habits-to-ctv-that-could-cost-them-billions/?ref=medianexis.com)*.*