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# Political ad spend hits record $11.6B for 2026 midterms, CTV takes 23% share
- URL: https://www.medianexis.com/political-ad-spend-hits-record-11-6b-for-2026-midterms-ctv-takes-23-share/
- Published: 2026-08-18T21:13:03.000Z
- Updated: 2026-09-17T17:40:54.000Z
- Description: AdImpact projects $11.6 billion in 2026 midterm political ad spend, the most expensive midterm cycle on record, with CTV reaching $2.7 billion — 23% of total spend. Campaigns are pairing linear reach with streaming precision rather than choosing one.
- Author: Fabric.Media Editorial
- Tags: Streaming, AI, #archive-backfill, Patrick Charland

**Why it matters.** Streaming platforms and local news/sports inventory owners capture a growing, dedicated slice of political budgets that once went entirely to broadcast.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Patrick Charland*](https://www.medianexis.com/tag/by-patrick-charland/) *·* [*read the original*](https://www.tvrev.com/news/four-political-streaming-strategies-shaping-the-record-breaking-2026-midterms?ref=medianexis.com)*.*