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# Political ad spending pushed CTV CPMs up 25% before midterms, exec says
- URL: https://www.medianexis.com/political-ad-spending-pushed-ctv-cpms-up-25-before-midterms-exec-says/
- Published: 2026-11-10T22:19:20.000Z
- Updated: 2026-11-10T22:19:20.000Z
- Description: Campaign’s Will Russo reports that Simpli.fi’s Michael Schoen saw CTV CPMs jump up to 25% during midterm political ad spending, even on platforms barring political ads like Netflix and Disney+.
- Author: Medianexis Signals Desk
- Tags: Ad-tech, Will Russo, The Measure: state-by-state political CTV ad takeover data

**Why it matters.** Brands now budget for CTV CPMs to float well above their normal rate during election cycles, shifting spend across channels rather than pausing campaigns.

*Signal from* [*campaignlive.com*](https://campaignlive.com/?ref=medianexis.com) *·* [*Will Russo*](https://www.medianexis.com/tag/by-will-russo/) *·* [*read the original*](https://www.campaignlive.com/article/political-ads-squeezed-ctv-heres-brands-pivot-black-friday/1974899?ref=medianexis.com)*.*