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# Political ad spending squeezes holiday TV and CTV inventory
- URL: https://www.medianexis.com/political-ad-spending-squeezes-holiday-tv-and-ctv-inventory/
- Published: 2026-10-27T14:29:57.000Z
- Updated: 2026-10-27T14:29:58.000Z
- Description: eMarketer’s Marisa Jones reports that off-cycle political advertising is competing with holiday marketers for TV and CTV inventory, pushing up prices during a critical shopping window.
- Author: The Signals Desk
- Tags: Measurement, Marisa Jones, Political ad spending squeezes holiday TV and CTV inventory

**Why it matters.** Holiday advertisers must pay a premium or lock in inventory earlier as political spending crowds TV and CTV during the fourth quarter.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/political-ads-make-tv-ctv-pricier-during-critical-holiday-window?ref=medianexis.com)*.*