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# Political ads take over CTV in key midterm swing states
- URL: https://www.medianexis.com/political-ads-take-over-ctv-in-key-midterm-swing-states/
- Published: 2026-11-06T22:07:58.000Z
- Updated: 2026-11-06T22:07:58.000Z
- Description: The Measure’s John Cassillo reports that Madhive data shows four states had political spots account for more than 20% of CTV ads in September 2026, led by Alaska at 57.4%.
- Author: The Signals Desk
- Tags: Measurement, John Cassillo, The Measure: state-by-state political CTV ad takeover data

**Why it matters.** In low-population swing states like Alaska, CTV inventory becomes scarce as political spending crowds out other advertisers ahead of close Senate races.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*John Cassillo*](https://www.medianexis.com/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/political-ads-state-by-state-ctv-takeover-madhive-measurement-local/?ref=medianexis.com)*.*