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# Political TV ad spend hit 2.9x pre-election surge, topping 2024’s pace
- URL: https://www.medianexis.com/political-tv-ad-spend-hit-2-9x-pre-election-surge-topping-2024s-pace/
- Published: 2026-11-14T22:15:52.000Z
- Updated: 2026-11-14T22:15:52.000Z
- Description: Nielsen reports that political TV ad spend surged 2.9 times the prior six-week average in the final week before the midterms, outpacing 2024’s 1.6x spike, with local TV carrying at least half of all political ad impressions nationwide.
- Author: Medianexis Signals Desk
- Tags: Measurement, Simon Owens: YouTube election night winner

**Why it matters.** Local broadcasters gain fresh leverage heading into future cycles, since some markets like Grand Rapids saw political spots fill nearly three-quarters of Late News ad inventory.

*Signal from* [*nielsen.com*](https://nielsen.com/?ref=medianexis.com) *·* [*read the original*](https://www.nielsen.com/insights/2026/green-wave-political-ad-spend-2026-midterms/?ref=medianexis.com)*.*