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# Polymarket builds celebrity-stocked ad universe with LeBron, Jeter, Spike Lee
- URL: https://www.medianexis.com/polymarket-builds-celebrity-stocked-ad-universe-with-lebron-jeter-spike-lee/
- Published: 2026-10-11T01:39:23.000Z
- Updated: 2026-10-11T01:39:23.000Z
- Description: Marketing Dive’s Chris Kelly reports that Polymarket and Stagwell shop Today on the Moon built a “Polymarket HQ” campaign, a fictional skyscraper office housing LeBron James, Derek Jeter, Spike Lee and other celebrities.
- Author: The Signals Desk
- Tags: Agencies, Chris Kelly, Marketing Dive Campaign Trail roundup (Polymarket, Stagwell)

**Why it matters.** The celebrity-heavy playbook raises the cost of entry for rival prediction markets and betting apps trying to compete for star talent and attention.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Chris Kelly*](https://www.medianexis.com/tag/by-chris-kelly/) *·* [*read the original*](https://www.marketingdive.com/news/campaign-trail-polymarket-bets-on-celebs-to-build-its-own-ad-universe/832012/?ref=medianexis.com)*.*