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# Prime Day pushes Amazon ad spend further up the funnel into DSP
- URL: https://www.medianexis.com/prime-day-pushes-amazon-ad-spend-further-up-the-funnel-into-dsp/
- Published: 2026-10-11T01:34:55.000Z
- Updated: 2026-10-11T01:34:56.000Z
- Description: Digiday’s Sam Bradley reports that client spending on Amazon Ads ahead of October’s Prime Big Deal Days is up 15-40% year over year, per five media buyers, with growth expected to reach a third by year end.
- Author: The Signals Desk
- Tags: Retail-media, Sam Bradley, Digiday: Fall Prime Day boosts Amazon video/DSP spend

**Why it matters.** Non-endemic brands now use Prime Video and DSP inventory as a brand-building entry point, giving Amazon a growing edge over rival DSPs as marketers plan 2027 budgets.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Sam Bradley*](https://www.medianexis.com/tag/by-sam-bradley/) *·* [*read the original*](https://digiday.com/media-buying/defensible-to-the-cfo-prime-day-catalyzes-amazon-video-and-dsp-spend-growth/?ref=medianexis.com)*.*