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# Prime Video to join Barb CFlight in 2027
- URL: https://www.medianexis.com/prime-video-to-join-barb-cflight-in-2027/
- Published: 2026-10-08T22:59:11.000Z
- Updated: 2026-10-08T22:59:11.000Z
- Description: Advanced Television’s Nik Roseveare reports that Prime Video will become the first streaming service to join Barb CFlight, the UK’s unified TV measurement framework, with the integration landing in 2027.
- Author: The Signals Desk
- Tags: Measurement, Nik Roseveare, Prime Video joins Barb CFlight at Amazon Upfront UK

**Why it matters.** Advertisers gain a single industry-standard currency to compare Prime Video against linear broadcasters, strengthening streaming’s case for TV budgets.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*Nik Roseveare*](https://www.medianexis.com/tag/by-nik-roseveare/) *·* [*read the original*](https://www.advanced-television.com/2026/10/07/prime-video-joins-uks-industry-standard-measurement/?ref=medianexis.com)*.*