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# Publica flags true-live metadata to fix sports CTV ad gaps
- URL: https://www.medianexis.com/publica-flags-true-live-metadata-to-fix-sports-ctv-ad-gaps-2/
- Published: 2026-10-15T18:47:01.000Z
- Updated: 2026-10-15T18:47:02.000Z
- Description: VideoWeek’s Tim Cross-Kovoor reports that Publica’s Tom Page says broadcasters now trust CTV ad stacks for tentpoles like the World Cup, but smaller live sports inventory still lacks clarity on whether a broadcast is truly live or a rerun, prompting Publica to add live-flag metadata.
- Author: The Signals Desk
- Tags: Ad-tech, Tim Cross-Kovoor, VideoWeek: advertisers need live sports timing clarity

**Why it matters.** Publishers gain a new way to prove live status, letting them charge premium rates for genuine live sports impressions rather than reruns.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=medianexis.com) *·* [*Tim Cross-Kovoor*](https://www.medianexis.com/tag/by-tim-cross-kovoor/) *·* [*read the original*](https://videoweek.com/2026/10/14/advertisers-need-to-know-when-live-sports-are-actually-live/?ref=medianexis.com)*.*