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# Publicis closes $2.2 billion LiveRamp acquisition
- URL: https://www.medianexis.com/publicis-closes-2-2-billion-liveramp-acquisition/
- Published: 2026-11-02T18:39:38.000Z
- Updated: 2026-11-02T18:39:38.000Z
- Description: Adweek’s Alison Weissbrot reports that Publicis has closed its $2.2 billion all-cash acquisition of LiveRamp, its largest deal since Epsilon in 2019, after the FTC cleared it with five years of neutrality conditions.
- Author: The Signals Desk
- Tags: Agencies, Deals, Alison Weissbrot, FTC approves Publicis-LiveRamp deal with conditions

**Why it matters.** Rivals now watch whether the FTC’s five-year neutrality terms actually keep LiveRamp’s data clean-room business open to agencies outside Publicis.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Alison Weissbrot*](https://www.medianexis.com/tag/by-alison-weissbrot/) *·* [*read the original*](https://www.adweek.com/agencies/publicis-closes-22-billion-liveramp-deal-we-arent-worried-about-competitors-leaving/?ref=medianexis.com)*.*