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# Publicis fires back at WPP CEO over ‘handshake deal’ jab
- URL: https://www.medianexis.com/publicis-fires-back-at-wpp-ceo-over-handshake-deal-jab/
- Published: 2026-11-06T22:06:03.000Z
- Updated: 2026-11-06T22:06:36.000Z
- Description: Adweek’s Rebecca Stewart and Christopher Cicchiello report that Publicis Groupe published an open letter rebutting WPP CEO Cindy Rose’s October 29 earnings-call remarks on pitchless “CEO handshake” wins.
- Author: The Signals Desk
- Tags: Agencies, Rebecca Stewart, Christopher Cicchiello, Cindy Rose on WPP turnaround strategy

**Why it matters.** If pitchless “handshake” wins become the industry norm Publicis is defending, clients and rival holdcos will face pressure to treat skipping formal review as acceptable practice.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Rebecca Stewart*](https://www.medianexis.com/tag/by-rebecca-stewart/)*,* [*Christopher Cicchiello*](https://www.medianexis.com/tag/by-christopher-cicchiello/) *·* [*read the original*](https://www.adweek.com/agencies/publicis-groupe-fires-back-at-wpp-over-cindy-roses-ceo-handshake-comments/?ref=medianexis.com)*.*