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# Publicis fires back at WPP’s Cindy Rose over ‘handshake deal’ jab
- URL: https://www.medianexis.com/publicis-fires-back-at-wpps-cindy-rose-over-handshake-deal-jab/
- Published: 2026-11-06T22:06:34.000Z
- Updated: 2026-11-06T22:06:35.000Z
- Description: Campaignlive’s Shauna Lewis reports that Publicis sent an open letter to WPP chief executive Cindy Rose, calling her “pitch-less CEO handshake” comments from last week’s investor call an “insult to clients’ intelligence.”
- Author: The Signals Desk
- Tags: Agencies, Shauna Lewis, Cindy Rose on WPP turnaround strategy

**Why it matters.** If pitch-free account moves become the public norm clients expect, agencies lose the argument that formal pitches are the only credible way to prove due diligence.

*Signal from* [*campaignlive.com*](https://campaignlive.com/?ref=medianexis.com) *·* [*Shauna Lewis*](https://www.medianexis.com/tag/by-shauna-lewis/) *·* [*read the original*](https://www.campaignlive.com/article/publicis-letter-hits-back-cindy-rose-row-ceo-handshake-deals-heats/1974482?bulletin=the-campaign-fix&ref=medianexis.com)*.*