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# Publicis pitches CEOs, not CMOs, with AI anxiety as the hook
- URL: https://www.medianexis.com/publicis-pitches-ceos-not-cmos-with-ai-anxiety-as-the-hook-2/
- Published: 2026-10-15T18:47:49.000Z
- Updated: 2026-10-15T18:47:50.000Z
- Description: AdExchanger reports that Publicis CEO Arthur Sadoun is pitching company chief executives directly rather than CMOs, leaning on AI anxiety after Q3 net revenue grew 5% and the holding company won PepsiCo’s business.
- Author: The Signals Desk
- Tags: Agencies, AI, Max Schrems, PepsiCo CEO comments on Publicis switch

**Why it matters.** CMOs lose the final say on agency selection as holding companies route AI-anxious pitches straight to the C-suite.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Max Schrems*](https://www.medianexis.com/tag/by-max-schrems/) *·* [*read the original*](https://www.adexchanger.com/daily-news-roundup/wednesday-14102026/?ref=medianexis.com)*.*