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# PubMatic adds episode-level contextual targeting for CTV buyers
- URL: https://www.medianexis.com/pubmatic-adds-episode-level-contextual-targeting-for-ctv-buyers/
- Published: 2026-09-25T21:58:55.000Z
- Updated: 2026-09-25T22:01:43.000Z
- Description: AdExchanger’s Alyssa Boyle reports that PubMatic now offers episode-level contextual targeting on its supply-side platform for streaming TV, built through a partnership with Silverpush, which standardizes metadata about show content.
- Author: The Signals Desk
- Tags: Ad-tech, Alyssa Boyle, PubMatic adds show-level CTV targeting

**Why it matters.** Buyers gain a standardized way to target CTV inventory by show content rather than relying solely on audience segments tied to IP-based identifiers.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Alyssa Boyle*](https://www.medianexis.com/tag/by-alyssa-boyle/) *·* [*read the original*](https://www.adexchanger.com/tv/pubmatic-jumps-on-the-show-level-ctv-targeting-bandwagon/?ref=medianexis.com)*.*