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# PubMatic becomes preferred programmatic partner for PS5’s Live TV
- URL: https://www.medianexis.com/pubmatic-becomes-preferred-programmatic-partner-for-ps5s-live-tv/
- Published: 2026-10-07T18:16:19.000Z
- Updated: 2026-10-07T18:20:20.000Z
- Description: Advanced Television reports that Sony Pictures Entertainment named PubMatic its preferred programmatic advertising partner for Live TV on PS5, connecting Sony’s inventory and authenticated audience data to brands and agencies through existing DSPs or PubMatic’s platform directly.
- Author: The Signals Desk
- Tags: Ad-tech, PubMatic named ad partner for Live TV on PS5

**Why it matters.** Advertisers gain a direct, measurable path into PlayStation’s logged-in CTV audience, a supply pool that has historically been hard to reach programmatically.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/10/06/pubmatic-named-ad-partner-for-live-tv-on-ps5/?ref=medianexis.com)*.*