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# PubMatic launches episode-level targeting for CTV ads
- URL: https://www.medianexis.com/pubmatic-launches-episode-level-targeting-for-ctv-ads/
- Published: 2026-09-25T22:01:36.000Z
- Updated: 2026-09-25T22:01:36.000Z
- Description: eMarketer’s Asa Hiken reports that PubMatic has rolled out an offering enabling episode-level ad targeting for connected TV, letting buyers align ad placement with specific show content rather than broader contextual or audience segments.
- Author: The Signals Desk
- Tags: Retail-media, Rachel Wolff, Adweek: Best Buy sells Amazon Fire streaming ads

**Why it matters.** Buyers gain a finer contextual signal for CTV placement, strengthening the case for shifting budget toward supply-side platforms that can prove show-level relevance.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Rachel Wolff*](https://www.medianexis.com/tag/by-rachel-wolff/) *·* [*read the original*](https://www.emarketer.com/content/best-buy-uses-amazon-narrow-retail-media-gap?ref=medianexis.com)*.*