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# Q5: broadcasters risk losing audiences they don’t own on borrowed platforms
- URL: https://www.medianexis.com/q5-broadcasters-risk-losing-audiences-they-dont-own-on-borrowed-platforms/
- Published: 2026-10-19T16:50:24.000Z
- Updated: 2026-10-19T16:50:25.000Z
- Description: The Media Leader’s Graham Page argues that broadcasters chasing reach on YouTube and social platforms risk building audiences they never own, citing the Washington Post’s loss of its audience when creator Dave Jorgenson left in 2025.
- Author: The Signals Desk
- Tags: Streaming, Graham Page, Media Leader opinion on broadcasters owning platforms

**Why it matters.** Broadcasters that build shows around individual creators’ platform presence risk losing the audience relationship entirely if that talent departs.

*Signal from* [*uk.themedialeader.com*](https://uk.themedialeader.com/?ref=medianexis.com) *·* [*Graham Page*](https://www.medianexis.com/tag/by-graham-page/) *·* [*read the original*](https://uk.themedialeader.com/the-future-of-broadcasting-and-publishing-wont-be-won-on-someone-elses-platform/?ref=medianexis.com)*.*