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# RaceTrac launches retail media network built on loyalty data
- URL: https://www.medianexis.com/racetrac-launches-retail-media-network-built-on-loyalty-data/
- Published: 2026-11-06T22:06:09.000Z
- Updated: 2026-11-06T22:06:09.000Z
- Description: Adweek’s Mitchell Parton reports that RaceTrac has launched Trac Media Group, a retail media network leveraging its 6 million-member loyalty program.
- Author: The Signals Desk
- Tags: Retail-media, Mitchell Parton, RaceTrac launches retail media ad business

**Why it matters.** Brands get a new fuel-and-convenience retail media channel to reach shoppers, joining the growing field of gas station ad networks like 7-Eleven and Circle K.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Mitchell Parton*](https://www.medianexis.com/tag/by-mitchell-parton/) *·* [*read the original*](https://www.adweek.com/commerce/racetrac-starts-an-ad-business-to-leverage-loyalty-base/?ref=medianexis.com)*.*