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# Radisson’s ChatGPT plugin converts 1.5x better than organic search
- URL: https://www.medianexis.com/radissons-chatgpt-plugin-converts-1-5x-better-than-organic-search/
- Published: 2026-10-08T22:59:22.000Z
- Updated: 2026-10-08T22:59:22.000Z
- Description: OpenAI is reporting that Radisson Hotel Group, built with Accenture Song in six weeks, converts visits to bookings at roughly 1.5 times its organic search rate, with over half of checkout events attributed to sponsored ad views in ChatGPT.
- Author: The Signals Desk
- Tags: Retail-media, AI, Radisson Hotel Group joins ChatGPT shopping

**Why it matters.** Brands now have a template for pairing a branded ChatGPT plugin with sponsored ads, using view-through attribution to justify spend that direct clicks alone wouldn’t support.

*Signal from* [*openai.com*](https://openai.com/?ref=medianexis.com) *·* [*read the original*](https://openai.com/index/radisson/?ref=medianexis.com)*.*