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# Recipe blogger bets on direct-to-consumer as Google search fades
- URL: https://www.medianexis.com/recipe-blogger-bets-on-direct-to-consumer-as-google-search-fades/
- Published: 2026-11-02T15:22:28.000Z
- Updated: 2026-11-02T15:22:29.000Z
- Description: Simon Owens’s Media Newsletter reports that recipe blogger Nicole Hunn, who built Gluten Free on a Shoestring into a business with 130,000 email subscribers and six cookbooks, is now shifting toward direct-to-consumer products.
- Author: The Signals Desk
- Tags: Creators, Simon Owens, Simon Owens on news apps resurgence

**Why it matters.** Independent publishers lose a reliable revenue line as referral traffic from Google declines, pushing them toward owned-audience monetization like direct-to-consumer products.

*Signal from* [*Simon Owens's Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://www.medianexis.com/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/news-apps-are-definitely-back-in)*.*