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# Report: CTV brand safety tags often incomplete, self-declared
- URL: https://www.medianexis.com/report-ctv-brand-safety-tags-often-incomplete-self-declared/
- Published: 2026-09-30T19:03:35.000Z
- Updated: 2026-09-30T19:03:35.000Z
- Description: Advanced Television reports that Peer39’s new study finds CTV brand safety classifications often rely on partial or self-declared bid-request fields, with 58 percent of Man of Steel test requests carrying just one genre tag and 11 percent none at all.
- Author: The Signals Desk
- Tags: Measurement, Peer39 report on CTV brand safety gaps

**Why it matters.** Buyers relying on web-style safety labels for CTV must demand authenticated programme and traffic signals before bidding, since a “safe” tag can mask missing or unverifiable data.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/09/29/report-gaps-in-ctv-safety-put-brands-at-risk/?ref=medianexis.com)*.*