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# Report finds CTV ad buyers lack content-level data
- URL: https://www.medianexis.com/report-finds-ctv-ad-buyers-lack-content-level-data/
- Published: 2026-11-02T15:22:58.000Z
- Updated: 2026-11-02T18:48:13.000Z
- Description: TV Tech’s Phil Kurz reports on a study finding CTV ad buyers face a “dearth of information” about the content surrounding their ads, limiting their ability to make informed placement decisions.
- Author: The Signals Desk
- Tags: Measurement, Phil Kurz, Asa Hiken, Digiday Future of TV Briefing: CTV genre labels

*Based on reporting by* [*tvtechnology.com*](https://www.tvtechnology.com/platform/streaming/report-ctv-ad-buyers-face-a-dearth-of-information-on-content?ref=medianexis.com) *—* [*Phil Kurz*](https://www.medianexis.com/tag/by-phil-kurz/) *·* [*emarketer.com*](https://www.emarketer.com/content/ctv-inventory-widely-lacking-proper-content-signals-obscuring-ad-buyers-view?ref=medianexis.com) *—* [*Asa Hiken*](https://www.medianexis.com/tag/by-asa-hiken/) *·* [*advanced-television.com*](https://www.advanced-television.com/2026/10/29/report-growing-disconnect-between-ctv-ad-tech-and-content-info/?ref=medianexis.com)*.*