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# Retail media execs: stop treating network spend as a cost center
- URL: https://www.medianexis.com/retail-media-execs-stop-treating-network-spend-as-a-cost-center-2/
- Published: 2026-10-15T18:46:55.000Z
- Updated: 2026-10-15T18:46:55.000Z
- Description: Adweek’s Justin Chin reports that at an Adweek House panel co-hosted with Albertsons, Albertsons Media Collective’s Julian Mintz and Razorfish CEO Dani Mariano argued retail media dollars should be framed as a growth lever rather than trade spend.
- Author: The Signals Desk
- Tags: Retail-media, Justin Chin, Adweek on retail media's role in marketing mix

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Justin Chin*](https://www.medianexis.com/tag/by-justin-chin/) *·* [*read the original*](https://www.adweek.com/commerce/rethinking-retail-medias-role-in-the-marketing-mix/?ref=medianexis.com)*.*