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# Retail media networks lean on Amazon’s playbook as Walmart Connect scales
- URL: https://www.medianexis.com/retail-media-networks-lean-on-amazons-playbook-as-walmart-connect-scales/
- Published: 2026-09-21T17:54:35.000Z
- Updated: 2026-09-21T17:54:35.000Z
- Description: Walmart, Target and Kroger are each building retail media networks modeled on Amazon’s high-margin ad business. Walmart Connect’s advertising made up nearly a third of Walmart’s operating income in the third quarter of 2024.
- Author: The Signals Desk
- Tags: Retail-media, Tractor Supply, National retail brands weekly moves roundup

**Why it matters.** Advertisers now weigh retail media budgets against traditional channels as Walmart’s ad arm approaches a third of its operating profit.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*Tractor Supply*](https://www.medianexis.com/tag/by-tractor-supply/) *·* [*read the original*](https://www.insideradio.com/free/prospecting-key-moves-from-national-retail-brands-this-week/article%5F4990bee8-e205-11ef-8013-e39c35dd509d.html?ref=medianexis.com)*.*