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# Retail media networks multiply, but competition for ad dollars intensifies
- URL: https://www.medianexis.com/retail-media-networks-multiply-but-competition-for-ad-dollars-intensifies/
- Published: 2026-10-29T14:00:58.000Z
- Updated: 2026-10-29T14:00:58.000Z
- Description: eMarketer’s Karen Jacobs reports that retail and commerce media networks keep sprouting across retailers of all sizes, yet the field is getting crowded enough that growth prospects for individual networks now face real competitive pressure.
- Author: The Signals Desk
- Tags: Retail-media, Karen Jacobs, Retail/commerce media networks competition outlook

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Karen Jacobs*](https://www.medianexis.com/tag/by-karen-jacobs/) *·* [*read the original*](https://www.emarketer.com/content/retail-commerce-media-networks-competition-prospects?ref=medianexis.com)*.*