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# Retailers eye in-store Wi-Fi as an untapped ad and data channel
- URL: https://www.medianexis.com/retailers-eye-in-store-wi-fi-as-an-untapped-ad-and-data-channel/
- Published: 2026-10-27T14:24:37.000Z
- Updated: 2026-10-27T14:24:37.000Z
- Description: eMarketer’s Christopher Wood reports that free in-store Wi-Fi, long offered as a basic amenity, is becoming a tool for retailers to capture shopper data and deliver targeted messages at the point of purchase.
- Author: The Signals Desk
- Tags: Retail-media, Christopher Wood, eMarketer: retail in-store Wi-Fi as marketing channel

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Christopher Wood*](https://www.medianexis.com/tag/by-christopher-wood/) *·* [*read the original*](https://www.emarketer.com/content/how-retailers-turn-free-in-store-wi-fi-marketing-channel?ref=medianexis.com)*.*