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# Retailers split on letting AI agents shop their sites
- URL: https://www.medianexis.com/retailers-split-on-letting-ai-agents-shop-their-sites/
- Published: 2026-10-05T13:47:28.000Z
- Updated: 2026-10-05T13:47:28.000Z
- Description: The Wall Street Journal’s Nat Ives reports that retailers are diverging sharply on AI shopping agents: QVC and HSN welcome them and pitch catalogs to OpenAI and Google, while Amazon and Kohl’s block agentic purchases outright, and Tapestry lets agents browse but not buy.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Nat Ives, WSJ: retailers split on agentic shopping

**Why it matters.** Retailers that block agents risk losing visibility as AI platforms route purchases toward merchants that cooperate with them.

*Signal from* [*wsj.com*](https://wsj.com/?ref=medianexis.com) *·* [*Nat Ives*](https://www.medianexis.com/tag/by-nat-ives/) *·* [*read the original*](https://www.wsj.com/cmo-today/retailers-from-qvc-to-kohls-are-split-on-agentic-shopping-b75c3419?ref=medianexis.com)*.*