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# Retired NFL stars dominate ad airings three weeks into the season
- URL: https://www.medianexis.com/retired-nfl-stars-dominate-ad-airings-three-weeks-into-the-season/
- Published: 2026-10-07T18:19:48.000Z
- Updated: 2026-10-07T18:19:48.000Z
- Description: The Measure’s John Cassillo reports that iSpot data shared with Sportico shows Jason and Kylie Kelce led all NFL ad spokespeople with 191 airings through three weeks, 62 ahead of Peyton Manning.
- Author: The Signals Desk
- Tags: Measurement, John Cassillo, Retired players, not active stars, dominate NFL ad spots this season

**Why it matters.** Brands seeking NFL-adjacent reach now favor retired players’ media presence over current rosters, giving ex-athletes more negotiating power in endorsement deals.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*John Cassillo*](https://www.medianexis.com/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/retired-players-still-rule-nfl-tv-ad-roost-ispot-celebrities-sports/?ref=medianexis.com)*.*