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# Revlon’s Amazon interactive video push nearly 10x’d click-through rate
- URL: https://www.medianexis.com/revlons-amazon-interactive-video-push-nearly-10xd-click-through-rate/
- Published: 2026-10-08T23:00:28.000Z
- Updated: 2026-10-08T23:00:28.000Z
- Description: Marketing Dive’s Chris Kelly reports that Revlon used Amazon’s Dynamic TV Creative and Interactive Video Ads in June to bridge upper-funnel awareness and lower-funnel conversion.
- Author: The Signals Desk
- Tags: Ad-tech, Chris Kelly, Revlon Amazon interactive video ads case study

**Why it matters.** Brands like Revlon get a new performance case for shifting streaming budgets toward Amazon’s shoppable, one-click interactive ad formats over standard non-interactive spots.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Chris Kelly*](https://www.medianexis.com/tag/by-chris-kelly/) *·* [*read the original*](https://www.marketingdive.com/news/how-revlon-used-amazons-interactive-video-ads-to-drive-outcomes/832462/?ref=medianexis.com)*.*