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# Roku adds outcome-based optimization tools for CTV ad buyers
- URL: https://www.medianexis.com/roku-adds-outcome-based-optimization-tools-for-ctv-ad-buyers/
- Published: 2026-11-08T15:33:28.000Z
- Updated: 2026-11-08T15:33:28.000Z
- Description: eMarketer’s Asa Hiken reports that Roku is rolling out new optimization tools designed to let advertisers buy connected TV ads against outcome-based metrics rather than just reach and frequency.
- Author: Medianexis Signals Desk
- Tags: Streaming, Asa Hiken, Roku launches Roku Outcomes performance ad suite

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Asa Hiken*](https://www.medianexis.com/tag/by-asa-hiken/) *·* [*read the original*](https://www.emarketer.com/content/roku-heeds-call-outcome-based-ctv-ads-with-new-optimization-tools?ref=medianexis.com)*.*